From European farms to your front door.
How our supply chain works at every step, and why we will not take shortcuts.
Most companies will tell you what they sell. Few will tell you exactly where it came from.
Baby formula is a category where the supply chain can determine the safety and quality of the product. A can that has passed through the wrong hands, sat too long in the warehouse, or travelled by the wrong route is no longer the product its label promises.
We built our supply chain on a single principle. Every step needs to be clearly defined and transparent. While we may operate a slower model than some of our competitors, we never take any shortcuts.
Four European producers, chosen for their commitment to quality.
HiPP Germany
Family-owned since 1899, HiPP is EU Organic certified, with HiPP's own internal organic standards layered on top. The formula is sourced through HiPP's authorized export channel for North American distribution. Available across the German, Dutch, and UK formulations, each variety is manufactured at the brand's own facilities under EU food safety regulations.
Holle Switzerland and Germany
Holle's biodynamic farming is certified under Demeter certification, the strictest biodynamic standard in the world. Holle's milk comes from cows raised on Demeter farms across Germany and Austria, where animal welfare and soil health are prioritized. Both cow and goat milk recipes are available.
Kendamil United Kingdom
Kendamil uses a whole milk recipe with no palm oil and no fish oil. The formula's DHA is sourced from algae rather than industrial fish meal, which is a standard that most American formulas do not match. Kendamil is now formally approved by the FDA for sale in the United States, which makes it one of the most popular European brands in our range and an easy choice for parents who want both EU standards and American regulatory clearance.
Lebenswert Bio Germany
The sister brand to Holle, built on the same European organic standard with a simpler, more accessible ingredient list. The same farm-sourcing principles applied to a smaller catalogue of recipes, which makes it the most affordable EU-certified option in our range, without lowering the bar on what goes into the can.
Five stages, each clearly defined.
European Farms
Cows on certified organic or biodynamic pastures. Feed, soil, and animal welfare are audited annually by an independent body.
The Manufacturer
Milk processed at the brand's own facility under EU food safety regulations. Every batch carries a number that traces back to its source.
Authorized Distribution
From the factory to a licensed European distributor. Original packaging stays sealed. The pallet does not leave a regulated cold chain.
Atlantic Crossing
Climate-controlled freight from Europe to our United States fulfillment partner. Temperature logged across the journey.
To Your Home
FIFO rotation in our warehouse. Every order is checked, packed, and shipped with at least six months of shelf life remaining.
A short list of "nevers", strictly enforced.
- We will never source from gray market resellers, online marketplaces, or anonymous wholesalers.
- We will never repackage, relabel, or alter original products in any way.
- We will never ship a product within six months of its expiration date.
- We will never store inventory outside of climate-controlled facilities.
- We will never refuse to tell a customer where their specific can came from.
If any link in our chain ever changes, this page will be updated before the change reaches our shelves.
Every can we ship carries a batch number. That number puts transparency into your hands.
If you ever want to know where a specific can in your kitchen came from, write to us with the batch code printed on the base. We will trace it back through every link in the chain and tell you exactly what we find, from farm to fulfillment.