Privacy policy

Privacy Policy

Last updated: February 8, 2026

Organic Formula Europe ("we", "us", or "our") operates the website located at https://organicformulaeurope.com (the "Site") and provides related services, products, and content (collectively, the "Services").

This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit or use our Services. This Policy applies only to users located in the United States.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

We collect personal information directly from you, automatically, and from service providers.

Information You Provide Directly

This may include:

Name
Billing and shipping address
Email address
Phone number
Account login details
Order history
Customer service communications
Product reviews or submitted content

Providing certain information may be necessary to complete purchases or access features.

Information Collected Automatically

We automatically collect information using cookies, pixels, and tracking technologies, including:

IP address
Browser type
Device information
Pages visited
Interaction data
Referring URLs
Shopping behavior
We use technologies such as:
Cookies
Pixels
Analytics scripts

Information from Third Parties

We may receive data from:

Shopify (store infrastructure & hosting)
Payment processors (to process transactions)
Advertising and analytics partners
Email marketing platforms

Tools and Technologies We Use

We use third-party services including:

Shopify (hosting, store infrastructure)
Shopify Payments (payment processing)
Google Analytics 4
Google Ads
Meta (Facebook) Pixel
Shopify Audiences
Klaviyo (email marketing)
Tawk.to (live chat support)

These providers may collect and process data according to their own privacy policies.

How We Use Personal Information

We use your data to:

Process orders and payments
Deliver products
Provide customer support
Improve website functionality
Personalize shopping experiences
Send transactional communications
Send marketing and newsletters (with opt-out available)
Prevent fraud and unauthorized activity
Maintain security

Advertising and Tracking

We use data for targeted advertising and remarketing.

We do not sell personal information for monetary compensation.

However, certain sharing with advertising partners may occur to show relevant ads based on browsing behavior.

You may opt out by:

Adjusting browser settings
Using advertising platform opt-out tools
Managing email marketing preferences

Cookies

We use cookies for:

Essential functionality
Analytics
Advertising
Personalization

You may disable cookies through your browser settings, although some features may not function properly.

How We Share Information

We may share personal information with:

Payment processors
Hosting providers
Analytics partners
Marketing partners
Customer support platforms

We only share data as necessary to provide services, comply with legal obligations, or protect our business.

Data Retention

We retain personal information only as long as necessary to:

Provide services
Fulfill legal obligations
Resolve disputes
Enforce agreements

Data Security

We use industry-standard safeguards to protect information, but no system is completely secure.

Children’s Privacy

Our Services are not directed toward children under 13.

We do not knowingly collect personal data from children.

We do not collect health or medical data from customers.

User Generated Content

Reviews and public submissions may be visible to others.

Your Privacy Rights (U.S. Residents)

Depending on your state of residence (including California, Virginia, Colorado, Connecticut, and Utah), you may have the right to:

Access your personal information
Request deletion
Request correction
Request portability
Opt out of targeted advertising
Limit certain data processing

To exercise your rights:

hello@organicformulaeurope.com

We may verify your identity before fulfilling requests.

We will not discriminate against users who exercise their rights.

California Residents (CCPA / CPRA Notice)

In the past 12 months we have collected:

Identifiers
Commercial information
Internet activity

We do not sell personal information.

We use data internally to provide services and marketing.

California residents may request disclosure or deletion of personal information by contacting us.

International Transfers

Although we serve U.S. customers, data may be processed by service providers located in other countries.

Third-Party Links

We are not responsible for third-party privacy practices.

Changes to this Policy

We may update this Privacy Policy periodically.

Contact

For privacy inquiries or requests: