Frequently Asked Questions
Everything you need to know about our EU organic baby formulas, shipping, returns, and more.
Customs & Taxes
Is it legal to order European baby formula to the US?
Yes, for personal use. The FDA's Personal Importation Policy allows families to import infant formula from a reputable source for their own household. What is not permitted is importing in order to resell or distribute. That is why we ship to families, never to retailers, and every order is handled as a personal-use import for the household named on it.
Why can't I just buy these formulas in a US store?
Two different sets of rules. To sit on a US shelf, an infant formula has to be registered with the FDA and labeled to US requirements. Some European brands have created separate US versions for exactly that reason, and you will find those in stores. What we ship are the original European-market versions, made and labeled for the EU. Same recipes European families buy at home, but not the same registered product as a US retail version. The difference is which market a product was registered for, not the quality of what is inside.
Who is the importer of record?
You are. On any personal import, the person receiving the shipment is the importer of record, which means the goods enter the US in your name and for your household. We prepare the export and customs paperwork for every parcel, so there is nothing for you to file.
Shipments entering the US may be subject to import duties, taxes, and customs fees set by US authorities. These charges are outside our control, and we cannot predict what they may be for an individual parcel.
Do I need to do anything for customs?
Normally nothing at all. Your order arrives at your door like any other delivery. The one thing that matters is your contact details: if the carrier or customs needs to confirm something, they reach out to you directly, so please order with a phone number and address you actually check. Incorrect or incomplete addresses are the most common reason a parcel gets held up.
Can my package be delayed at customs?
It can. Every parcel entering the US goes through a customs entry, and that step can add time beyond our delivery estimate. It is also the one part of the journey no shipper controls. While it happens, your tracking will show the parcel sitting in customs, which is normal and not a sign that something is wrong.
What if my order is held, seized, or lost?
Please contact us and we will work it out with you. First we check the tracking and, where useful, open a case with the carrier. Depending on what happened, the resolution is either a replacement shipment or a refund, and we tell you which one applies before we do anything. Get in touch within 14 days of the expected delivery date so a carrier case is still possible.
This is rare. It is also the part of the process we take seriously, because we know what it means to be waiting on formula.
Shipping & Delivery
Where do you ship to?
We ship to addresses in the United States. We are not able to deliver outside the US at this time.
How much does shipping cost?
Shipping is free on orders of $125 or more. Below that, shipping is a flat $35. You will always see the exact amount at checkout before you pay.
Import duties and fees are a separate matter and are set by US authorities, not by us. See Customs & Taxes above.
When will my order ship?
Orders are processed within 1 to 3 business days after your payment is confirmed. Orders placed on a weekend or a public holiday start processing on the next business day.
During periods of high demand, processing can take a little longer. If that happens with your order, we tell you rather than let you wonder.
How long does delivery take?
Once your order has shipped, delivery within the US usually takes 2 to 5 business days. Counting processing, most orders arrive within 3 to 8 business days of the day you ordered.
These are estimates, not guarantees. The one step no shipper controls is the customs entry, which can add time to any parcel.
Can I track my order?
Yes, always. A tracking link is emailed to you as soon as your order leaves our facility. It can take up to 48 hours for the first carrier scan to show up, which is normal and not a sign of a problem.
If your tracking has not moved for several days, see what to do if an order is held, seized, or lost.
Choosing Your Formula
Not sure where to start? Our Formula Finder narrows the range by age, milk type, and sensitivities in under a minute. Find your formula
How do I choose the right formula for my baby?
Three things narrow it down fast: your baby's age, whether you want cow or goat milk, and any sensitivities your pediatrician has already flagged. Everything else is preference.
The quickest route is our Formula Finder, which filters the range in about a minute. We are happy to help you compare products, but we are a retailer, not a medical practice, so anything to do with allergies, reflux, or a diagnosis belongs with your pediatrician.
Which stage does my baby need?
Stage numbers are set by each manufacturer and they are not interchangeable between brands. Always check the age on the can you receive.
Kendamil uses three stages: Stage 1 for 0 to 6 months, Stage 2 for 6 to 12 months, Stage 3 from 12 months.
HiPP German has Pre and Stage 1 from birth, Stage 2 after the 6th month, Stage 3 from the 10th month. HiPP Dutch runs Stage 1 from birth, Stage 2 from 6 months, Stage 3 from 10 months, and Stage 4 from 24 months.
Holle cow milk runs Stage 1 from birth, Stage 2 after 6 months, Stage 3 from 10 months, Stage 4 from 12 months. Holle goat adds a Pre stage from birth, and its Stage 4 starts at 1 year.
So a Holle Stage 4 and a HiPP Dutch Stage 4 are meant for very different ages. If you are switching brands, go by the age on the can rather than by the number.
What brands and types do you carry?
Three manufacturers: HiPP, Holle, and Kendamil. Between them you get cow milk and goat milk formulas, first-stage through toddler stages, and a small number of specialty products.
Everything we carry is produced in the EU for the European market. Some lines are certified organic and some are not, which is worth a question of its own, just below.
These are genuine goods sourced through lawful distribution channels. We are an independent retailer and are not affiliated with or endorsed by the manufacturers.
Are all of your formulas organic?
No, and we would rather say so plainly than let the shop name imply otherwise. Most of the range is certified organic; a number of products are conventional.
Certified organic: HiPP Organic in both the German and Dutch lines, HiPP Dutch Goat, every Holle cow and goat formula, and Kendamil Organic.
Not organic: HiPP HA and HiPP Dutch Hypoallergenic, HiPP Comfort and HiPP Anti Reflux, HiPP Dutch Junior Stage 4, and the Kendamil Classic and Kendamil Goat lines. Hydrolyzed and medical-purpose formulas generally cannot carry an organic seal.
Within Holle, the cow and goat formulas are also Demeter certified, which is a stricter biodynamic standard, with the exception of the Stage 4 products, which are organic but not Demeter.
One clarification that matters in the US: EU organic certification is not the same as USDA Organic. Both are real certifications with their own audits and control codes, but they are different systems, and our cans carry the EU one.
What is the difference between HiPP German and HiPP Dutch?
Same manufacturer, two different market versions. HiPP German is made and labeled for the German market, HiPP Dutch for the Dutch market, so the label language differs.
The recipes differ too. In the German line, Stages 1 through 3 list starch alongside lactose. The Dutch Stage 1 and 2 list lactose and GOS with no starch or maltodextrin. The Dutch line also goes up to a Stage 4 for 24 months and older, which the German line does not.
Neither is better. Parents who want the simplest carbohydrate profile in the first months tend to prefer Dutch; parents who want the classic HiPP recipe stay German.
Do your formulas contain DHA?
Yes, all of them. DHA is mandatory in infant formula under EU law, at a minimum of 20 mg per 100 kcal. In the US, DHA is optional and the FDA does not require it, so this is one of the real differences between an EU-market and a US-market formula.
The source differs by brand: HiPP uses fish oil, while Holle and Kendamil use oil from the microalga Schizochytrium. ARA is also present across the range, in the EU as in the US an optional ingredient rather than a required one.
What about maltodextrin, starch, and added sugars?
It depends on the brand and the stage, and the honest answer is more specific than a yes or no.
Every Stage 1 product we carry is lactose-based with no maltodextrin. Kendamil uses lactose with GOS at every stage and lists no maltodextrin or starch at all.
From Stage 2 onward, Holle cow and goat formulas list maltodextrin and starch alongside lactose. HiPP German Stages 1 to 3 list starch, and HiPP Comfort contains maltodextrin and starch with a reduced lactose level.
Full ingredient lists sit on every product page, and the can itself always wins over any summary.
Do your formulas contain palm oil?
Some do, some do not.
Without palm oil: the entire Kendamil range, which uses sunflower, coconut, and rapeseed oil, and Holle goat, which uses sunflower and rapeseed oil.
With palm oil: the HiPP lines and Holle cow milk formulas. In the organic lines the palm oil is itself organic.
Which formulas are vegetarian or free from fish oil?
Kendamil is the clearest choice here: the range carries the Vegetarian Society Approved mark and gets its DHA from algae rather than fish.
Holle also uses algae-based DHA and no fish oil, though the cans do not carry a vegetarian certification. HiPP uses fish oil across its lines.
All of these are dairy formulas, so none of them are vegan.
Are goat milk formulas suitable for cow's milk protein allergy?
No. Goat milk formula is not hypoallergenic, and because goat and cow milk proteins cross-react, the American Academy of Pediatrics advises against it for infants allergic to cow's milk.
The same caution applies to partially hydrolyzed formulas such as HA: they are not an appropriate treatment for a diagnosed cow's milk protein allergy, which needs an extensively hydrolyzed formula prescribed by your pediatrician.
Do you carry HA, Comfort, or Anti-Reflux formulas?
Yes, in small numbers. HiPP HA and HiPP Dutch Hypoallergenic are partially hydrolyzed whey formulas. HiPP Comfort and HiPP Anti Reflux are classified by the manufacturer as foods for special medical purposes.
That classification matters. Comfort and Anti Reflux are intended for use under medical supervision, not as a general upgrade for a fussy week. Please talk to your pediatrician before starting either one.
If your baby is simply unsettled and nothing has been diagnosed, our sensitive tummies selection is the better place to look first.
Do you offer Halal or Kosher options?
Halal, yes, for a good part of the range. HiPP states Halal certification for its organic, HA, Comfort, and Anti Reflux products, and Kendamil cans carry the Halal Food Authority mark.
Kosher is narrower: we can confirm a KLBD dairy certification on Kendamil Organic Stage 1. For anything else, check the can or ask us before you order.
Certifications are the manufacturer's, not ours, and they can change between production runs. The mark on your can is the authoritative answer.
Can I get personalized product advice?
Yes. Tell us your baby's age, whether you are after cow or goat milk, and anything your pediatrician has already advised, and we will help you narrow the options. Get in touch and a person will answer.
What we will not do is give medical advice or recommend a formula for a diagnosed condition. That is your pediatrician's call, and we will happily work around whatever they recommend.
Preparation, Labels & Feeding
What language are the labels in?
Each can is made for its home market, so the language follows the line. Kendamil cans are in English. HiPP German and the German Holle range are in German. The Dutch-market lines are bilingual: HiPP Dutch and Holle's Dutch goat range both carry Dutch and French.
The numbers are the part you actually need, and those read the same in any language: grams of powder, millilitres of water, and the feeding table. If anything on your can is unclear, send us a photo through our contact page and we will walk you through it.
Are the instructions in ounces or millilitres?
Millilitres and grams. European cans are metric throughout, so you will not find ounces printed anywhere on the pack.
The conversion that makes it easy: 30 ml is almost exactly 1 fl oz, and most cans in our range use one level scoop per 30 ml of water. A 4 oz bottle is therefore around 120 ml of water with four level scoops.
Two habits worth keeping: add the powder to the measured water rather than the other way around, and use the ratio printed on your own can instead of a general rule, because it varies slightly by product.
What water temperature should I use?
This is the one point where the brands we carry genuinely disagree, so follow the can in front of you.
Kendamil instructs boiled water, cooled for no more than 30 minutes, at at least 70 °C (158 °F). HiPP instructs boiled water cooled to about 40 to 50 °C (104 to 122 °F) and explicitly says not to pour boiling water onto the powder, because that would destroy the lactic acid cultures in the formula. Holle instructs about 50 °C (122 °F). All three feed at roughly 37 °C (98 °F).
Why the difference matters: powdered infant formula is not sterile. The CDC recommends preparing it with water at around 70 °C (158 °F) to kill Cronobacter, which is rare but can be serious, and that guidance weighs most heavily for infants under two months, babies born preterm, and any infant with a weakened immune system.
If your baby is in one of those groups, please settle this with your pediatrician before you start. We are not in a position to tell you to depart from a manufacturer's instructions, and we would much rather flag the difference here than have you discover it on the can.
Where do I find the preparation steps and the feeding table?
Both are printed on every can, in the language of that can, together with the exact scoop-to-water ratio and the number of bottles per day by age.
If you would rather have them in English, tell us which product you have and we will send them over. It is a two-minute job for us and it beats guessing.
Is a scoop included?
Yes. The formulas we carry come with the manufacturer's own scoop. Depending on the packaging it sits inside the can or in the box outside the inner pouch, so check both before you conclude it is missing.
Use only the scoop that came with that can. Scoop sizes differ across the range, roughly 4.3 to 4.5 grams, so a scoop borrowed from another tin will give you the wrong concentration. Every can says the same thing in its own language.
Can I combine breastfeeding and formula feeding?
Many families do. The American Academy of Pediatrics recommends exclusive breastfeeding for about the first six months, and EU labelling law requires every can to carry a statement that breastfeeding is best, which is why you will see that text on your pack.
If you are supplementing, introduce the formula gradually and watch how your baby responds. Anything that concerns you belongs with your pediatrician rather than with us.
Freshness, Storage & Authenticity
How fresh are your formulas?
We hold a deliberately small, fast-moving stock in Germany rather than a warehouse full of long-dated cans, and we ship by express, so the time between our shelf and your kitchen is short.
Stock is kept dry and temperature-controlled, in the original manufacturer packaging, and picked in the order it came in. Nothing is repacked, relabelled, or decanted at any point.
How do I read the best-before date?
European packs print the date in day/month/year order, which is the opposite of the US convention and the single most common source of confusion for our customers. 05/11/2027 on a European can means 5 November 2027, not 11 May.
Depending on the brand, the date is stamped on the underside of the pack or along one side. If it is hard to read or you are unsure, send us a photo through our contact page and we will confirm it.
How should I store an unopened can?
Cool, dry, out of direct sunlight, at normal room temperature. A kitchen cupboard away from the stove is ideal.
Do not store formula in the fridge or freezer, not even unopened. Powder takes on moisture, and moisture is what shortens its life.
How long does a can last after opening?
It differs by brand, and the can always has the final word.
HiPP and Holle: use within 3 weeks of opening. Kendamil: use within 4 weeks.
In both cases: keep the pouch or can tightly closed, store it dry at room temperature, and keep it out of the fridge. Writing the opening date on the pack with a marker is the simplest way to stay on top of it.
Are your products authentic and sealed?
Yes. Everything we ship is a genuine article in the manufacturer's original, unopened packaging with intact seals, sourced through lawful distribution channels.
We also check the barcode on the physical can against the product we list, so the article you order is the one that arrives, and not a similar product from a different market with a different recipe. Where a can and a listing disagreed, we corrected the listing rather than the other way around.
One thing we say plainly: we are an independent retailer. We are not affiliated with, endorsed by, or authorized by HiPP, Holle, or Kendamil, and we do not claim to be.
What happens if there is a recall or safety alert?
If a manufacturer or a food safety authority issues a recall or advisory that affects stock we have sold, we follow the official guidance and contact the customers we can identify as affected. We do not wait to be asked.
If you ever hear about a recall before we do, tell us with your order number and the batch code from the can, and we will check it against what we shipped you.
Orders, Payments & Returns
Which payment methods do you accept?
Major credit and debit cards, PayPal, Apple Pay, and Google Pay. Checkout runs through Shopify's secure payment processing, and we never see or store your full card details.
Can I change or cancel my order?
Yes, as long as it has not been fulfilled yet. Since orders are processed within 1 to 3 business days, speed matters, so email hello@organicformulaeurope.com with your order number as soon as you know.
Once an order has been processed or handed to the carrier, it can no longer be changed or cancelled. If you spot a wrong address after ordering, tell us immediately anyway. Sometimes we can still catch it, and it is far cheaper than a parcel going to the wrong place.
Do you offer subscriptions or bundles?
Bundles, yes. Subscriptions, not yet.
Every product is sold in multi-packs, typically 3, 4, 6, 8, 12, or 16 cans depending on the line, and the price per can drops as the pack grows. Most families order a pack sized to roughly a month of feeding.
There is no recurring subscription and nothing to pause or cancel. You order when you need to, and nothing renews on its own.
What is your return policy?
Infant formula cannot be returned. Once an order has shipped, all sales are final: formula, food products, opened or used items, and hygiene-related products are non-returnable, because we cannot restock or resell anything that has left our facility. That is a safety rule before it is a commercial one.
What we do handle is anything that went wrong on our side or in transit. If your order arrives damaged, incorrect, or incomplete, see the next question. If it never arrives at all, see Customs & Taxes.
What if my order arrives damaged, incorrect, or incomplete?
Contact us within 48 hours of delivery at hello@organicformulaeurope.com and include three things: your order number, photos of the product and the packaging, and a short description of the problem.
Once we have confirmed the issue, we will either send a replacement or issue a partial or full refund, depending on what happened. We tell you which one applies before we act on it.
If something is wrong, please come to us before opening a dispute with your bank. A chargeback takes weeks and locks the case; an email usually gets you a resolution the same day.
How are refunds processed?
Approved refunds go back to the original payment method. How quickly it appears depends on your bank or card issuer rather than on us, and a few business days is normal.
Shipping fees are not normally refunded unless the problem was caused by us.
How do I contact you?
Email hello@organicformulaeurope.com or use our contact page. We aim to reply within 24 hours on business days, and a person answers, not a template.
It helps enormously if you include your order number and, for anything product-related, your baby's age and the product name.
What are your support hours?
Monday to Friday, 9:00 to 17:00 Central European Time. Our team sits in Germany, which in US terms is roughly 3:00 AM to 11:00 AM Eastern, or midnight to 8:00 AM Pacific.
In practice: an email you send during your afternoon or evening is answered the following morning your time. Anything genuinely urgent about a shipment in transit, write it anyway. We read the inbox before we start the day.
Still have questions?
Our team is here to help. Email us and we'll typically reply within 24 hours on business days.
Contact Support