For journalists writing about how American parents feed their children.
Brand assets, editorial angles, and a direct line to our team for any story that touches on imported infant nutrition.
A press page to give journalists insight into imported formula
Infant formula can be a confusing category, especially when it comes to imported European formulas, where information is often limited, outdated, or shaped by headlines that don’t tell the full story. This page is designed to make accurate, accessible information easier to find, with official brand assets, product imagery, and company resources for media, partners, and families seeking trusted information.
The basics: about our company and brands.
Imported European baby formula
Organic and biodynamic infant nutrition sourced through authorized European channels and shipped directly to families in the United States.
Four European brands
HiPP, Holle, Kendamil, and Lebenswert Bio. All sourced through manufacturer-authorized channels with full chain of custody documentation.
Birth through toddler
Stage 1 through Stage 4, across cow milk and goat milk recipes, including specialty formulations for reflux and other dietary needs.
Documented and verified
Six-month minimum shelf life on every can shipped, climate-controlled storage, FIFO rotation, and full batch traceability.
Topics we can speak to with specifics, not soundbites.
Each of the angles below is something a member of our team has working knowledge of through direct experience in the supply chain. We are happy to provide background, written quotes, or recorded interviews.
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i.
EU versus US infant formula standards
What actually differs between European Food Safety Authority requirements and FDA requirements. For example: Lactose versus corn syrup, palm oil rules, DHA sourcing, and organic certification thresholds.
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ii.
How European supply chains for infant nutrition actually work
From farm to factory to authorized export channel to American family. What an authorized chain looks like in practice, and why grey market resale undermines the assumptions behind a label.
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iii.
The 2022 US formula crisis and what changed afterward
The events that led the FDA to formally approve certain European brands for sale in the United States, and what that has meant for the imported formula market in the years since.
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iv.
Counterfeit infant formula and the grey market
How fake and tampered baby formula reaches consumers, the documented patterns over the last decade, and the practical questions parents can ask any seller to verify what they are buying.
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v.
What parents actually look for
Patterns we see in customer questions and decisions. The gap between what marketing claims emphasize and what parents repeatedly ask about when the brand is no longer in the room.
Marks, palette, and typography at a glance.
Six months of shelf life on every can. Direct from European factories, original packaging, original seals, original batch numbers. The same standard applied to every order, every day, in writing.
Higher resolution mark files, brand guidelines, and additional assets are available on request through our contact page.
What you can expect when you reach out.
- A timely response from a member of our team, not just an automated response.
- Background information, written quotes, or recorded interviews are available depending on the story.
- Honest answers to complex questions.
- Higher resolution brand assets and a longer fact sheet available on request.
- A clear pass when a story is outside our knowledge, rather than a forced quote that adds nothing.
Reach our team through the contact page on our site. Mention press in your subject line and your message moves to the top of the queue.
When stories about us appear, they will appear here, with the date, the publication, and a link to read the original.
If you have written about us and would like a piece added, send the link through our contact page, and we will publish it here.